For young brands: A to-go guide to build and grow as a brand and how to visualize ideas and strategies

We all had that short moment where an awesome idea just popped up in our minds, like a light bulb. The idea is amazing and the possible finished result would be a bestseller. But wait a minute! Before you dive right into your amazing idea you need to take a few steps back and think about what your brand is about exactly and what image you want your brand to have.

The image of your brand is way more important than you might think it is. At the end of the day people will associate your brand with a specific thought, image, slogan or style. So it is very important to find that one thing, that you want your brand to embody and that fits your brand perfectly. So you have to ask yourself what makes your brand unique and what possible customers should associate with your brand when they see your logo, your product or slogan.

Finding the right and perfect branding for your unique brand

Think about bigger companies and how they manage the branding and imaging of their brand. What do you associate with this brand? The color, the repeated slogan or the lifestyle shown in a commercial? All these attributes will be subconsciously connected to this specific brand. So you should think about an idea, visualize it and keep that idea up throughout the branding and storytelling of your brand. If you are using a unique font then stick to that so people will associate this font with your brand. Always try to not change impact factors like the font or logo design of your brand too often. People will recognize these things as your unique brand image.

What about the color scheme in marketing?

But of course the slogan and font style are not the only things you should keep in mind. The color scheme of your brand design and the whole image and marketing of your brand is also a very important factor. The colors should be very closely connected to the kind of products you want to sell. Imagine that you want to sell fair trade colorful candy, of course the color scheme for that would not be dark but more colorful, so happy colors like pink, yellow and blue will be a good choice. Always think out of the box when you are trying to find the perfect color scheme that represents your brand. The color scheme can also represent a feeling a customer should get when they see your brand. What kind of feeling do you want your potential customers to associate with your brand and what kind of color could help you with that?

Building a personal connection to customers. Describe the motivation for your brand, what is your mission?

Not only the visual but also the emotional aspects of your brand are important. Think about what kind of brand you are and what kind of backstory your brand has. Is there potential to put that into a heartwarming or inspirational story that your customers can associate with to get a better understanding of your brand and the idea you stand behind of? The possibility to describe your brand and to give customers a personal connection is very important because customers will remember that feeling and will associate that with your brand. We are very sure that you had a specific motivation or inspiration to get your brand started. Everyone has. What was your motivation? What makes you as a brand special? Especially smaller or newer brands have the great possibility to introduce themselves as unique individuals with amazing ideas and products. To get a better personal connection between potential customers and your brand it is important to explain what motivated you, who you are and what your goal is. Customers love it when they get to know the person behind all the creative work, it shows them that you are not an impersonal brand but a human with awesome ideas, motivations and goals. This is exactly what makes people interested in your brand. They get a deeper and more personal connection.

Pictures are a very important emotional factor

Have you ever seen a product picture or a commercial that you felt so connected to? Working with the right pictures and video material is one of the most important aspects for your brand. If you are going to use your product pictures in, for example, online and social media marketing, then you have to think carefully about what kind of lifestyle and feeling you want your potential customers to get when they take a look at your products and your brand. Should they feel inspired, special, adventurous or curious? There can be a lot of feelings by just taking a quick look at one picture. A good tip is also to always include your brand logo at the outer corner on every of your product pictures so potential customers can connect your brand with that special feeling and emotional bonding they get when they see your pictures. It is very important that you think about how exactly your marketing campaign and your product pictures should be seen and what emotions you want to get connected to your brand. 

And last but not least: The unique selling point

We are pretty sure that you have already heard of the famous unique selling point when it comes to marketing and the overall image of a brand. The unique selling point is also one of the most important things and you need to think carefully and thoroughly about what your unique selling point is. Think about what makes your brand unique and special and why your brand stands out from all the other brands and ideas next to you. Think about a quick elevator pitch. Someone is asking you about what makes your brand unique. What will you answer to that question? Does your brand have unique features no other brand already has? Is the pricing for your products maintainable with the quality of your products? Why should the person buy your products and work with your brand instead of another brand? Think about all these questions carefully.

The idea of your brand is clear, what now?

You have everything set up and know exactly what your brand is going to be about and where you want to go with your brand. Then you are definitely ready to take the next big step as a brand and think about how you want to manage the marketing of your brand and how you will address your target group. In the next couple of weeks you will find more information and tips about how to set up your brand perfectly in our FAIRLING blog. We will always have some helpful tips and strategies for you! 

If you already have an awesome brand and you came reading our blog prepared, then you should definitely reach out to potential resellers. We would love to help you with that!

201 Comments

  1. Dennisaston

    ונהנינו, אבל עד מהרה היא נסעה למצרים והקשר שלנו נקטע לזמן מה. אז נשענה על כתפיו ופרשה מעט את רגליה… ידו החליקה גבוה יותר מעבר לקצה סקס נשים

    Reply
  2. Larryusell

    Are you embracing the bizarre to set your brand apart? Look beyond the typical unique selling points and explore the intriguing, the quirky, and the off-beat. What makes your brand so uniquely strange and captivating, that it’s nearly impossible to ignore? Think about the eccentric features that set your brand on an entirely different planet. Are they sustainable in terms of appeal and profitability? Why should your eccentric brand be the preferred choice over the ordinary? My blog

    Reply
  3. WilliamHox

    Добро пожаловать на сайт с большим выбором анкет реальных девушек Краснодара для встреч и знакомств – https://krasnodar-indi.life/

    Reply
  4. Raymonderete

    Актуальные статьи с полезными советами по строительству и ремонту. Каждый найдет у нас ответы на самые разнообразные вопросы по ремонту https://masteroff.org/

    Reply
  5. TimsothyMagma

    Thank you for every other informative web site. Where else could I get that kind of info written in such an ideal method? I have a venture that I’m just now working on, and I’ve been on the look out for such information.
    George St-Pyer

    Reply
  6. TimsothyMagma

    Yesterday, while I was at work, my sister stole my apple ipad and tested to see if it can survive a thirty foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views. I know this is totally off topic but I had to share it with someone!
    buy bus card abu dhabi

    Reply
  7. EarnestNeorm

    cialis 5 mg prezzo in farmacia : a medication containing tadalafil, treats erectile dysfunction and benign prostatic hyperplasia. In Italy, 28 tablets of Cialis 5 mg is priced at around €165.26, but costs differ by pharmacy and promotions. Generic alternatives, like Tadalafil DOC Generici, cost €0.8–€2.6 per tablet, providing a budget-friendly choice. Consult a doctor, as a prescription is required.

    Reply
  8. DichaelGer

    Hello there! I know this is kinda off topic but I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog article or vice-versa? My site discusses a lot of the same topics as yours and I feel we could greatly benefit from each other. If you happen to be interested feel free to send me an email. I look forward to hearing from you! Terrific blog by the way!
    https://tehnoprice.in.ua/shokery-protiv-napadayushchikh-kak-zashchitit-sebya-v-opasnoy-situatsii

    Reply
  9. TimsothyMagma

    Do you have a spam issue on this site; I also am a blogger, and I was wondering your situation; many of us have developed some nice methods and we are looking to swap methods with others, please shoot me an email if interested.
    https://dzone.com/users/5341699/gastonhane.html

    Reply
  10. Lhanenow

    Fantastic website you have here but I was wondering if you knew of any message boards that cover the same topics talked about here? I’d really like to be a part of online community where I can get suggestions from other knowledgeable individuals that share the same interest. If you have any suggestions, please let me know. Bless you!
    prepaid Zain

    Reply
  11. Fobertrem

    Hi there, yes this paragraph is really fastidious and I have learned lot of things from it about blogging. thanks.
    Zain

    Reply
  12. OLanenow

    Hi everyone, it’s my first pay a quick visit at this website, and article is genuinely fruitful in favor of me, keep up posting these articles or reviews.
    my Zain

    Reply
  13. Lhanenow

    Hello there, You’ve done an excellent job. I will definitely digg it and personally recommend to my friends. I am sure they will be benefited from this website.
    connect kw zain

    Reply
  14. AlfredTaf

    Свежие актуальные новости спорта россии со всего мира. Результаты матчей, интервью, аналитика, расписание игр и обзоры соревнований. Будьте в курсе главных событий каждый день!

    Reply
  15. Williamrab

    Микрозаймы онлайн https://kskredit.ru на карту — быстрое оформление, без справок и поручителей. Получите деньги за 5 минут, круглосуточно и без отказа. Доступны займы с любой кредитной историей.

    Reply
  16. TerrellMum

    Хочешь больше денег https://mfokapital.ru Изучай инвестиции, учись зарабатывать, управляй финансами, торгуй на Форекс и используй магию денег. Рабочие схемы, ритуалы, лайфхаки и инструкции — путь к финансовой независимости начинается здесь!

    Reply
  17. AnthonyFat

    Быстрые микрозаймы https://clover-finance.ru без отказа — деньги онлайн за 5 минут. Минимум документов, максимум удобства. Получите займ с любой кредитной историей.

    Reply
  18. BrandonGlync

    Сделай сам как сделать ремонт Ремонт квартиры и дома своими руками: стены, пол, потолок, сантехника, электрика и отделка. Всё, что нужно — в одном месте: от выбора материалов до финального штриха. Экономьте с умом!

    Reply
  19. Matthewlully

    КПК «Доверие» https://bankingsmp.ru надежный кредитно-потребительский кооператив. Выгодные сбережения и доступные займы для пайщиков. Прозрачные условия, высокая доходность, финансовая стабильность и юридическая безопасность.

    Reply
  20. Larryarivy

    Ваш финансовый гид https://kreditandbanks.ru — подбираем лучшие предложения по кредитам, займам и банковским продуктам. Рейтинг МФО, советы по улучшению КИ, юридическая информация и онлайн-сервисы.

    Reply
  21. DonaldHeini

    Займы под залог https://srochnyye-zaymy.ru недвижимости — быстрые деньги на любые цели. Оформление от 1 дня, без справок и поручителей. Одобрение до 90%, выгодные условия, честные проценты. Квартира или дом остаются в вашей собственности.

    Reply
  22. liciapager

    This tool is designed to transform AVIF format into high-quality PNG files within seconds. Operating entirely in-browser, it eliminates the need for installation or sign-ups, making it ideal for quick tasks or bulk processing. Up to 20 images can be converted in a single session, streamlining workflows and saving valuable time. Once the conversion is complete, all files are immediately deleted from the system to maintain privacy. Compatible with all major browsers and operating systems, the platform functions reliably on desktops, laptops, tablets, and smartphones. It’s particularly suited for professionals in marketing, design, and education, as well as anyone managing frequent image formatting tasks. With a minimalist interface and fast performance, the tool offers an effortless experience that balances speed, quality, and security. Whether used for resizing, format standardization, or image preparation for digital platforms, it serves as a dependable resource that gets the job done efficiently.

    https://mxoemu.info/forum/member.php?action=profile&uid=20663https://mxoemu.info/forum/member.php?action=profile&uid=20663

    https://lemontaps.com/dac8a4vrv1

    http://fischer-bayern.de/phpBB2/profile.php?mode=viewprofile&u=12075

    Reply
  23. 1win_sokt

    букмекерская контора регистрация онлайн 1win22081.ru .

    Reply
  24. RobertKnomo

    Профессиональный массаж Ивантеевка: классический, лечебный, расслабляющий, антицеллюлитный. Квалифицированные массажисты, индивидуальный подход, комфортная обстановка. Запишитесь на сеанс уже сегодня!

    Reply
  25. OLanenow

    Hello there! I know this is kinda off topic however , I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog article or vice-versa? My blog discusses a lot of the same topics as yours and I believe we could greatly benefit from each other. If you happen to be interested feel free to send me an email. I look forward to hearing from you! Awesome blog by the way!
    https://repetitory.com.ua/idealni-linzi-v-fary

    Reply
  26. rokli_lypi

    Бъди различна всеки ден с разнообразието от нови рокли
    дамски рокли дамски рокли .

    Reply
  27. Richardundom

    Услуги массажа Ивантеевка — здоровье, отдых и красота. Лечебный, баночный, лимфодренажный, расслабляющий и косметический массаж. Сертифицированнй мастер, удобное расположение, результат с первого раза.

    Reply
  28. Josephjet

    Generate custom hentai ai. Create anime-style characters, scenes, and fantasy visuals instantly using an advanced hentai generator online.

    Reply
  29. CurtisSmile

    Мир полон тайн https://phenoma.ru читайте статьи о малоизученных феноменах, которые ставят науку в тупик. Аномальные явления, редкие болезни, загадки космоса и сознания. Доступно, интересно, с научным подходом.

    Reply
  30. GarrettKerve

    Научно-популярный сайт https://phenoma.ru — малоизвестные факты, редкие феномены, тайны природы и сознания. Гипотезы, наблюдения и исследования — всё, что будоражит воображение и вдохновляет на поиски ответов.

    Reply
  31. crctransport

    Need transportation? texas car shipping car transportation company services — from one car to large lots. Delivery to new owners, between cities. Safety, accuracy, licenses and experience over 10 years.

    Reply
  32. accotte

    Happy to dive into discussions, share experiences, and learn something new throughout the journey.
    I’m interested in hearing diverse viewpoints and contributing whenever I can. Happy to hear fresh thoughts and building connections.
    There is my site-AutoMisto24
    https://automisto24.com.ua/

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

You are a unique brand and want to learn more about wholesale and reach out to potential shops? 

FAIRLING is an online trade fair platform and very easy to use.