Your favorite shop around the corner – an interview with Kraut & Korn

by | Sep 9, 2020 | Best Practice & Stories | 417 comments

1 year of spices, 1 year “Kraut und Korn” and a wonderful partnership are a great occasion for us to learn more about the founder Hendrik of “Kraut und Korn”. We talked to him about advice for other founders and learned what the baptism of his son had to do with the idea for “Kraut und Korn”. 

Hello Hendrik, you’ve just celebrated your first birthday. Congratulations! What are the best moments and highlights in your young brand history?

A special highlight was our self-made market stand one year ago. This was the first time where we had the opportunity to test our products. The direct customer contact and tasting were a very good opportunity for us to get to know our customers personally. It was also an incredible experience because we received a lot of positive feedback and sold five times more glasses of our product than we had expected. 

Another great memory was an unpaid cooperation with the magazine Essen & Trinken. One of the editors tested our wild herb spice mixture “WILDE 13” and was very enthusiastic. So he decided to feature the herbal salt in the magazine. 

But the best thing is that we’ve received the message this week that we are nominated for “Founder of the Year”, awarded by the website gruender.de.

How did the idea for Kraut und Korn come about?

The idea was born at the end of 2018 through the baptism of our son. As a passionate cook, I wanted to make a herb butter myself and also buy one. I noticed that many products contain additives and a lot of salt. Besides, the taste was not convincing at all. So I decided to buy over 100 herbs and started experimenting with different wild herbs and spices in our kitchen. The result was the first mixture “WILDE 13”, which has remained the same recipe until today. 

You rely on strong, long-term relationships with your retailers in marketing and sales. Why do they choose you? And why do you choose them? 

Our philosophy when selecting our dealers is – your favorite shop around the corner. 

This means that we work primarily with selected, owner-managed shops such as delicatessen shops and concept stores. A personal relationship is very important for us, as our products are then recommended to others just as we would like them to be. We don’t fit into the retail trade and the big chains because we don’t want to offer a mass product. In this case, the passion for our product would be lost. Our retailers appreciate the close relationship. Especially because there is only one partner per city, which means that the shop owners can act exclusively as a kind of ambassador for our products and brand. 

What are your goals for the future? What does your long-term mission look like?

In the long term, I would like to build up a small team which doesn’t mean that I need to have 30 employees and become really big quickly. Much more important for me is the personal contact and the relationship with our retailers. In 2021 I would like to be represented in one store in each of the 100 largest cities in Germany and grow further. In addition, I am already planning to cooperate with smaller manufacturers, for example for a wild herb mustard or seasoning oil. 

What is your advice to other young brands and founders?

This question is not easy to answer. I think everybody has to find his way and go step by step. In the beginning, I worked part-time on my idea. Fortunately my wife gave me the opportunity and supported me. In any case, you should always talk to others, ask for help, and exchange ideas. Then every founder will find his own way. 

Thank you very much, Hendrik – and all the best for you. 

 

A FAIRLING Success Story:

“I took the package for one year. After two months, I got listed in four new shops. Amazing Support – and fairling is still improving and developing themselves.

Although we have started just within the shutdown of the Corona crisis, we now have 7 listings after almost 4 months and constantly new contacts and inquiries. For me this is the modern way of B2B acquisition: Sustainable, flexible, online. And at a really fair price.”

Hendrik, Kraut & Korn

417 Comments

  19. Donaldnub
    Donaldnub on March 4, 2025 at 6:05 am

    Monitoreo de condicion
    Aparatos de balanceo: importante para el desempeño estable y efectivo de las maquinarias.

    En el campo de la avances actual, donde la productividad y la fiabilidad del dispositivo son de máxima relevancia, los aparatos de calibración desempeñan un función crucial. Estos sistemas especializados están desarrollados para calibrar y estabilizar partes giratorias, ya sea en equipamiento de fábrica, medios de transporte de transporte o incluso en electrodomésticos domésticos.

    Para los profesionales en mantenimiento de dispositivos y los profesionales, utilizar con sistemas de calibración es crucial para proteger el rendimiento uniforme y confiable de cualquier sistema giratorio. Gracias a estas herramientas innovadoras avanzadas, es posible minimizar sustancialmente las vibraciones, el estruendo y la esfuerzo sobre los cojinetes, aumentando la vida útil de componentes valiosos.

    Asimismo relevante es el rol que cumplen los aparatos de equilibrado en la asistencia al consumidor. El soporte especializado y el conservación permanente utilizando estos sistemas permiten dar prestaciones de gran calidad, incrementando la bienestar de los clientes.

    Para los dueños de emprendimientos, la aporte en sistemas de balanceo y detectores puede ser fundamental para optimizar la efectividad y eficiencia de sus aparatos. Esto es principalmente significativo para los empresarios que dirigen medianas y modestas empresas, donde cada detalle cuenta.

    Además, los sistemas de equilibrado tienen una extensa utilización en el área de la fiabilidad y el monitoreo de excelencia. Facilitan identificar potenciales defectos, previniendo mantenimientos onerosas y perjuicios a los dispositivos. Incluso, los resultados generados de estos equipos pueden emplearse para mejorar métodos y potenciar la exposición en plataformas de exploración.

    Las campos de uso de los sistemas de balanceo cubren múltiples industrias, desde la fabricación de vehículos de dos ruedas hasta el monitoreo de la naturaleza. No afecta si se considera de importantes elaboraciones manufactureras o limitados talleres de uso personal, los aparatos de equilibrado son necesarios para promover un funcionamiento eficiente y sin presencia de fallos.

    Reply
  20. Nestor Aini
    Nestor Aini on April 25, 2025 at 2:29 pm

    Pretty nice post. I just stumbled upon your weblog and wished to say that I’ve truly enjoyed browsing your blog posts. In any case I will be subscribing to your rss feed and I hope you write again soon!

    Reply
  21. Katheryn Soran
    Katheryn Soran on April 27, 2025 at 4:53 pm

    Hi there! Do you use Twitter? I’d like to follow you if that would be okay. I’m absolutely enjoying your blog and look forward to new updates.

    Reply
  74. Dario Lepez
    Dario Lepez on May 11, 2025 at 8:47 pm

    I have been checking out a few of your articles and i must say pretty nice stuff. I will surely bookmark your site.

    Reply
  91. RalphplusY
    RalphplusY on May 17, 2025 at 2:36 am

    В этом интересном тексте собраны обширные сведения, которые помогут вам понять различные аспекты обсуждаемой темы. Мы разбираем детали и факты, делая акцент на важности каждого элемента. Не упустите возможность расширить свои знания и взглянуть на мир по-новому!
    Изучить вопрос глубже – https://medalkoblog.ru/

    Reply
  121. FloydBinly
    FloydBinly on May 27, 2025 at 9:47 pm

    I’ve been using https://www.nothingbuthemp.net/products/reishi-mushroom-gummies-for-calm regular on account of during the course of a month now, and I’m justifiably impressed during the sure effects. They’ve helped me judge calmer, more balanced, and less solicitous throughout the day. My forty winks is deeper, I wake up refreshed, and uniform my nave has improved. The attribute is excellent, and I cognizant the sensible ingredients. I’ll obviously preserve buying and recommending them to everybody I be aware!

    Reply
  125. JamesNuate
    JamesNuate on May 29, 2025 at 9:40 am

    Over the counter antibiotics for infection: buy antibiotics from india – Over the counter antibiotics pills

    Reply
  129. RodneyArodo
    RodneyArodo on May 29, 2025 at 12:44 pm

    Over the counter antibiotics pills BiotPharm get antibiotics quickly

    Reply
  130. Curtisfremo
    Curtisfremo on May 29, 2025 at 12:56 pm

    pharmacy online australia: Pharm Au 24 – Pharm Au 24

    Reply
  133. Curtisfremo
    Curtisfremo on May 29, 2025 at 5:18 pm

    get antibiotics without seeing a doctor: buy antibiotics online – best online doctor for antibiotics

    Reply
  136. Curtisfremo
    Curtisfremo on May 29, 2025 at 7:35 pm

    where can i buy erectile dysfunction pills: Ero Pharm Fast – affordable ed medication

    Reply
  138. Curtisfremo
    Curtisfremo on May 29, 2025 at 9:49 pm

    Online medication store Australia: PharmAu24 – Buy medicine online Australia

    Reply
  141. Curtisfremo
    Curtisfremo on May 30, 2025 at 12:06 am

    Over the counter antibiotics for infection: Biot Pharm – buy antibiotics for uti

    Reply
  145. IssacEmots
    IssacEmots on May 30, 2025 at 6:13 am

    pharmacie internet fiable France: pharmacie en ligne – pharmacie en ligne france pas cher

    Reply
  147. EdwardDiava
    EdwardDiava on May 30, 2025 at 7:45 am

    Medicaments en ligne livres en 24h: pharmacie en ligne – trouver un mГ©dicament en pharmacie

    Reply
  151. EdwardDiava
    EdwardDiava on May 30, 2025 at 11:06 am

    Viagra generique en pharmacie: viagra en ligne – Acheter du Viagra sans ordonnance

    Reply
  153. EugeneBoons
    EugeneBoons on May 30, 2025 at 12:22 pm

    kamagra pas cher kamagra en ligne livraison discrete Kamagra

    Reply
  166. IssacEmots
    IssacEmots on May 30, 2025 at 11:38 pm

    prix bas Viagra generique: viagra en ligne – livraison rapide Viagra en France

    Reply
  169. IssacEmots
    IssacEmots on May 31, 2025 at 2:05 am

    Cialis sans ordonnance 24h: Acheter Cialis – acheter Cialis sans ordonnance

    Reply
  170. EugeneBoons
    EugeneBoons on May 31, 2025 at 2:15 am

    pharmacie en ligne france fiable cialis generique traitement ED discret en ligne

    Reply
  179. IssacEmots
    IssacEmots on May 31, 2025 at 10:49 am

    acheter mГ©dicament en ligne sans ordonnance: cialis generique – acheter Cialis sans ordonnance

    Reply
  181. EdwardDiava
    EdwardDiava on May 31, 2025 at 11:53 am

    traitement ED discret en ligne: cialis generique – cialis sans ordonnance

    Reply
  186. IssacEmots
    IssacEmots on May 31, 2025 at 2:23 pm

    commander sans consultation medicale: Pharmacie sans ordonnance – trouver un mГ©dicament en pharmacie

    Reply
  189. IssacEmots
    IssacEmots on May 31, 2025 at 5:54 pm

    pharmacie en ligne sans prescription: pharmacie en ligne – pharmacies en ligne certifiГ©es

    Reply
  191. EdwardDiava
    EdwardDiava on May 31, 2025 at 7:22 pm

    viagra sans ordonnance: viagra en ligne – Viagra sans ordonnance 24h

    Reply
  199. EdwardDiava
    EdwardDiava on May 31, 2025 at 10:51 pm

    kamagra pas cher: kamagra en ligne – acheter kamagra site fiable

    Reply
  200. IssacEmots
    IssacEmots on June 1, 2025 at 12:33 am

    pharmacie en ligne sans prescription: pharmacie en ligne – pharmacie en ligne sans ordonnance

    Reply
  202. IssacEmots
    IssacEmots on June 1, 2025 at 3:45 am

    acheter medicaments sans ordonnance: pharmacie en ligne – pharmacie en ligne fiable

    Reply
  215. EugeneBoons
    EugeneBoons on June 1, 2025 at 1:47 pm

    SildГ©nafil Teva 100 mg acheter viagra en ligne acheter Viagra sans ordonnance

    Reply
  225. EugeneBoons
    EugeneBoons on June 1, 2025 at 10:51 pm

    kamagra 100mg prix achat kamagra kamagra livraison 24h

    Reply
  226. IssacEmots
    IssacEmots on June 1, 2025 at 11:00 pm

    pharmacie en ligne sans ordonnance: pharmacie en ligne – pharmacie en ligne fiable

    Reply
  232. WilliamFum
    WilliamFum on June 2, 2025 at 3:35 pm

    somnif̬re sans ordonnance pharmacie: epitheliale ah duo Рrhumatologue sans ordonnance

    Reply
  233. Michaelvurse
    Michaelvurse on June 2, 2025 at 3:43 pm

    amoxicilline dent sans ordonnance: ordonnance par internet – bГ©tamГ©thasone sans ordonnance prix

    Reply
  235. Josephnet
    Josephnet on June 2, 2025 at 4:37 pm

    farmacia per cani online: Farmacia Subito – topster supposte prezzo

    Reply
  243. Josephnet
    Josephnet on June 3, 2025 at 10:56 am

    lansoprazolo 30 mg: Farmacia Subito – ioduro di potassio farmacia online

    Reply
  245. Michaelvurse
    Michaelvurse on June 3, 2025 at 12:48 pm

    se puede comprar ventolin sin receta: Confia Pharma – curso online de farmacia gratis

    Reply
  248. Josephnet
    Josephnet on June 3, 2025 at 3:06 pm

    angioflux compresse prezzo: Farmacia Subito – deltacortene prezzo senza ricetta

    Reply
  249. Bradleyadvop
    Bradleyadvop on June 3, 2025 at 3:39 pm

    amoxicilline 1g sans ordonnance Pharmacie Express pharmacie ordonnance

    Reply
  258. Josephnet
    Josephnet on June 3, 2025 at 10:10 pm

    farmacia online salta: easy farmacia online – ibis 20 mg se puede comprar sin receta

    Reply
  262. Josephnet
    Josephnet on June 4, 2025 at 1:38 am

    farmacia online de cialis: Confia Pharma – que antibiГіtico se puede comprar sin receta mГ©dica

    Reply
  268. Bradleyadvop
    Bradleyadvop on June 4, 2025 at 5:57 am

    farmacia manipulacao online Confia Pharma cursos online tecnico de farmacia

    Reply
  273. Michaelvurse
    Michaelvurse on June 4, 2025 at 10:12 am

    mascarilla fpp2 farmacia online: Confia Pharma – se puede comprar un inhalador sin receta

    Reply
  277. Josephnet
    Josephnet on June 4, 2025 at 1:51 pm

    farmacia online bolivia: Confia Pharma – farmacia online madrid cialis

    Reply
  278. Michaelvurse
    Michaelvurse on June 4, 2025 at 2:39 pm

    farmacia meritxell tienda online: farmacia mexico online – farmacia online mascarillas quirurgicas

    Reply
  282. Josephnet
    Josephnet on June 4, 2025 at 6:27 pm

    urixana bustine rosa: Farmacia Subito – telfast 120 prezzo

    Reply
  290. Bradleyadvop
    Bradleyadvop on June 4, 2025 at 11:33 pm

    cacit vitamina d3 bustine sofacor collirio microser prezzo

    Reply
  294. Michaelvurse
    Michaelvurse on June 5, 2025 at 2:52 am

    slowmet 750: benu farmacia – plenvu per colonscopia prezzo

    Reply
  298. RogerVok
    RogerVok on June 5, 2025 at 9:34 am

    muscle relaxer mexico: usp express llc – what to buy in mexican pharmacy

    Reply
  299. Charlesporge
    Charlesporge on June 5, 2025 at 10:09 am

    mexican ozempic pills: prednisone mexico – clonazepam mexican pharmacy

    Reply
  300. MatthewFuh
    MatthewFuh on June 5, 2025 at 10:37 am

    mexican pharmacy stores near me Pharm Mex mexican pharmacy online reviews

    Reply
  304. Charlesporge
    Charlesporge on June 5, 2025 at 2:48 pm

    online medicine india: InPharm24 – pharmacy franchises in india

    Reply
  308. RandallRen
    RandallRen on June 5, 2025 at 6:53 pm

    what to buy at mexican pharmacy: mexican pain cream – ozempic mexico pharmacy online

    Reply
  310. RogerVok
    RogerVok on June 5, 2025 at 7:36 pm

    mexico meds: Pharm Mex – mexican pharmacy pill identifier

    Reply
  313. RogerVok
    RogerVok on June 5, 2025 at 10:55 pm

    thrive rx specialty pharmacy: Persantine – pharmacy direct gabapentin

    Reply
  315. Charlesporge
    Charlesporge on June 6, 2025 at 12:29 am

    Ginette-35: Pharm Express 24 – safe online pharmacy viagra

    Reply
  318. RogerVok
    RogerVok on June 6, 2025 at 2:13 am

    tesco pharmacy zovirax: Feldene – pharmacy online tadalafil

    Reply
  329. RandallRen
    RandallRen on June 6, 2025 at 9:56 am

    buy medicines online in india: InPharm24 – best online pharmacy in india

    Reply
  330. Charlesporge
    Charlesporge on June 6, 2025 at 12:42 pm

    pharmacy in mexico: drug online store – mexican veterinary pharmacy online

    Reply
  332. RogerVok
    RogerVok on June 6, 2025 at 1:58 pm

    what meds can you get over the counter in mexico: Pharm Mex – medicine to take to mexico

    Reply
  335. Charlesporge
    Charlesporge on June 6, 2025 at 5:27 pm

    nizoral shampoo uk pharmacy: drug stores near me – ritalin online pharmacy reviews

    Reply
  339. Billyvom
    Billyvom on June 7, 2025 at 12:25 pm

    sildenafil 100mg cost: VGR Sources – order viagra with paypal

    Reply
  340. JamesBib
    JamesBib on June 7, 2025 at 1:30 pm

    generic viagra cost canada: VGR Sources – order brand viagra

    Reply
  341. Billyvom
    Billyvom on June 7, 2025 at 4:06 pm

    sildenafil for sale uk: VGR Sources – sildenafil buy cheap

    Reply
  342. WilliamPiots
    WilliamPiots on June 7, 2025 at 4:33 pm

    I recently tried thca preroll , and I’m extraordinarily impressed with the quality. The effects were serene, calming, and scrupulously what I was hoping for. The miscellany of options also allowed me to find something flawless an eye to both relaxing evenings and productive days. Indubitably advise for anyone seeking wonderful results!

    Reply
  343. Brandonberve
    Brandonberve on June 7, 2025 at 4:48 pm

    viagra how much does it cost female viagra buy sildenafil 5343

    Reply
  346. BrianHix
    BrianHix on June 7, 2025 at 6:53 pm

    sildenafil generic india: VGR Sources – australia viagra over the counter

    Reply
  348. Brandonberve
    Brandonberve on June 7, 2025 at 9:03 pm

    sildenafil citrate tablets VGR Sources sildenafil in india online

    Reply
  349. JamesBib
    JamesBib on June 7, 2025 at 9:09 pm

    purchase viagra safely online: VGR Sources – viagra 3

    Reply
  350. BrianHix
    BrianHix on June 7, 2025 at 11:13 pm

    30 mg sildenafil buy online: VGR Sources – viagra prescription india

    Reply
  351. Billyvom
    Billyvom on June 7, 2025 at 11:30 pm

    brand viagra 100mg price: VGR Sources – canadian pharmacy viagra pills

    Reply
  353. JamesBib
    JamesBib on June 8, 2025 at 12:57 am

    where to purchase viagra: VGR Sources – generic viagra for sale

    Reply
  355. Billyvom
    Billyvom on June 8, 2025 at 3:07 am

    viagra cost mexico: VGR Sources – buy viagra in india online

    Reply
  363. Billyvom
    Billyvom on June 9, 2025 at 6:48 am

    generic viagra from us: VGR Sources – cialis vs viagra

    Reply
  364. Brandonberve
    Brandonberve on June 9, 2025 at 8:22 am

    viagra 50 mg pill VGR Sources where can u buy viagra

    Reply
  369. Billyvom
    Billyvom on June 9, 2025 at 11:45 am

    sildenafil tablets 100mg price: VGR Sources – no prescription cheap viagra

    Reply
  371. Brandonberve
    Brandonberve on June 9, 2025 at 2:05 pm

    buy viagra over the counter in australia VGR Sources viagra 50 mg price in usa

    Reply
  374. BrianHix
    BrianHix on June 9, 2025 at 5:13 pm

    viagra tablets: VGR Sources – buy sildenafil online nz

    Reply
  375. JamesBib
    JamesBib on June 9, 2025 at 5:17 pm

    buy viagra online prices: VGR Sources – sildenafil pills 100mg

    Reply
  377. Brandonberve
    Brandonberve on June 9, 2025 at 7:29 pm

    super active viagra VGR Sources sildenafil 5 mg

    Reply
  379. Billyvom
    Billyvom on June 9, 2025 at 9:23 pm

    100mg sildenafil 1 pill: VGR Sources – best viagra pills online

    Reply
  384. Brandonberve
    Brandonberve on June 10, 2025 at 12:56 am

    order viagra professional VGR Sources cheap sildenafil canada

    Reply
  387. JamesBib
    JamesBib on June 10, 2025 at 3:52 am

    viagra prescription cost uk: VGR Sources – cheap viagra generic best price

    Reply
  393. Billyfum
    Billyfum on June 10, 2025 at 9:35 am

    prednisone 10: PredniPharm – canine prednisone 5mg no prescription

    Reply
  394. EstebanAnype
    EstebanAnype on June 10, 2025 at 12:06 pm

    CrestorPharm: Crestor Pharm – grapefruit crestor

    Reply
  395. Albertoarity
    Albertoarity on June 10, 2025 at 12:15 pm

    how much does lipitor lower cholesterol LipiPharm Lipi Pharm

    Reply
  396. AlfonsoFaura
    AlfonsoFaura on June 10, 2025 at 1:25 pm

    Lipi Pharm: Lipi Pharm – No RX Lipitor online

    Reply
  397. Billyfum
    Billyfum on June 10, 2025 at 2:33 pm

    over the counter prednisone pills: PredniPharm – PredniPharm

    Reply
  398. EstebanAnype
    EstebanAnype on June 10, 2025 at 4:23 pm

    rybelsus pronunciation: SemagluPharm – rybelsus vomiting

    Reply
  402. Billyfum
    Billyfum on June 10, 2025 at 8:10 pm

    Rybelsus side effects and dosage: SemagluPharm – Semaglu Pharm

    Reply
  403. EstebanAnype
    EstebanAnype on June 10, 2025 at 8:35 pm

    rybelsus good rx: SemagluPharm – Semaglu Pharm

    Reply
  404. Albertoarity
    Albertoarity on June 10, 2025 at 9:52 pm

    LipiPharm LipiPharm LipiPharm

    Reply
  407. EstebanAnype
    EstebanAnype on June 11, 2025 at 12:49 am

    what is rybelsus for: Semaglu Pharm – rybelsus vs farxiga

    Reply
  408. Billyfum
    Billyfum on June 11, 2025 at 2:03 am

    medicine prednisone 10mg: prednisone 250 mg – buy prednisone 20mg

    Reply
  412. AlfonsoFaura
    AlfonsoFaura on June 11, 2025 at 7:32 am

    does atorvastatin raise blood sugar: Lipi Pharm – Generic Lipitor fast delivery

    Reply
  417. FrankZEm
    FrankZEm on June 11, 2025 at 10:53 am

    Crestor 10mg / 20mg / 40mg online: Crestor Pharm – rosuvastatin classification

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

You are a unique brand and want to learn more about wholesale and reach out to potential shops? 

FAIRLING is an online trade fair platform and very easy to use.

APPLY AS A BRAND
FOR BRANDS

Apply as a brand

About us

Pricing

Login

FOR STORES

Findeling Website

Test Findeling as a reseller

App Download - FindelShop

 

LEGAL

Privacy

Imprint

Terms & Conditions

 

Trustpilot

© Copyright 2020 FAIRLING