We like to call FAIRLING an online dating site for brands: the goal is to get a perfect and long-lasting match between brands and stores. And we can tell you this much: there is already quite an amount of great FAIRLING-Love Stories to tell. One of them is the story of Bazar Bizar.

Meet Bazar Bizar the brand that invites you on a faraway journey to the dancing islands, ancient traditions and heavenly beaches of Indonesia. The Belgian interior brand, which grew out of a lifelong passion for travelling, creates highly original design pieces made of eco-friendly materials such as water hyacinth, rattan, and bamboo.

By now, the owners have not only developed their own label but have also successfully designed and created their own high-end, luxury decorative collections of featured accents and homeware. Numerous times a year, they travel to Indonesia,  to meet the local team consisting of several Balinese employees.

Pascale and Eddy, the founders of Bazar Bizar, with an employee from Bali
HOW did it all start? What’s the idea behind Bazar Bizar?

Bazar Bizar grew out of a lifelong passion for travelling. The owners, Pascale & Eddy, are world travellers – but Indonesia felt for them like “coming home”. They fell in love with the country, the Balinese culture, the traditional craftsmanship and the people, not to mention the boho vibes.

That’s how they came up with the idea of launching a webshop for unique furniture and original decorative items, crafted by Balinese housewives. Every item is unique and has its own story to tell.

By creating highly original design pieces made of eco-friendly materials and carefully selected design pieces that consistently embody originality, quality, innovation and craftsmanship, Bazar Bizar brings that enchanting touch of Balinese culture one for one to the four corners of the earth.

Ecology and sustainability are the core of our business because, in our eyes, a healthy ecology is a basis for a healthy economy.  For further information regarding our brand’s sustainability guidelines can be found here.

Who are the people behind the brand? Tell us something about yourselves.

The people behind Bazar Bizar are Pascale Pelsmaekers and Eddy Roothaert. While the owner Pascale takes care of the creative side of things and is also the public ‘face’ of the label, her husband Eddy handles the logistics.
Both have always travelled the world and love to explore new places. They are particularly fond of Indonesia,  especially Bali. Out of great love for the island and a personal passion for interior design, they fulfilled a dream and founded the brand Bazar Bizar. Through the creation of the brand, the couple managed to design and produce high-quality home accessories and to equally support local women workers in Bali.

What was your favourite highlight or happy moment in the last months?

At the moment, unexpected things keep happening. Of course, we are also strongly affected by the restrictions of the pandemic – this is certainly the case for everyone who trades across borders. We, too, had to experience delays in production that sometimes lasted for months. Then we also heard that the container ship got stuck in the Suez Canal… So we were all the more pleased when we received the message that it was on its way again!

Besides that, we are working hard on our new collection for 2022 that will be officially released this coming September. This is always a very intense process, however, we are really excited about what is coming!

Bazar Bizar's showroom with many accessories.
In marketing and sales, you rely on strong, long-term relationships with your retailers. Why do they choose you? And why do you choose them?

Our retailers choose us not only because of the products but also for the story our brand tells. I personally think that nowadays it’s not only about the products themselves anymore. The elements of storytelling and authenticity behind a brand are becoming more and more important. Through their orders, shop owners are not only choosing great products and a beautiful design, they are also helping us empower Balinese local women, as well as support the economy of Bali. 

You have received 14 requests from 6 different countries from shops so far. Could you tell us a little bit more about one of these ‘Love Stories’ with a new reseller?

Of the 14 inquiries, we have already included 6 partners in our B2B network, 2 have even placed an order directly. We are more than thrilled to have found long-term partners on FAIRLING.

The shops that have ordered from us are very happy with the products and have remained a partner of ours. Building long-term partnerships is incredibly important.

Furniture and accessories from Bazar Bizar.
Where should the journey go? What is the vision of Bazar Bizar?

At the moment we are already selling worldwide, but we would love to start a warehouse in the USA, to make it easier to offer our products there too. Besides that, we are continuing our work with the local producers of Indonesia, India, Portugal and we will even add Vietnam to the list in the coming months.

Is there anything you would definitely advise other young, emerging brands to do?

Use the world as your playground, don’t hesitate to try, go for it! Try different ways of reaching your audience: online, trade fairs, cash&carry’s, …

Thank you, Pascale & Eddy, for the great interview, and all the best for you and your brand! Hopefully, there will be many more Love Stories for you to experience!

A bed with Bazar Bizar's cushions and night stand.
Company:Bazar Bizar
Founder:Pascale Pelsmaekers
& Eddy Roothaert
FAIRLING member since:Oct 05, 2020
First international request:Nov 21, 2020
Locations of interested stores through FAIRLING:
12 cities (6 countries)
Performance so far:39 interested shops,
14 requests, 8 orders
Do you want to be part of FAIRLING, too?

Great, there’s a whole world of local stores waiting for your products! Just book a free demo call with one of our brand scouts – they will be very happy to talk about your possibilities on FAIRLING and answer all your questions.


Unique brands and individual shops need to be supported.

Comments are closed.