A guide WITH THE BEST KNOW-HOW AND TIPS FOR growing your business with e-mail marketing

We at FAIRLING have the mission to connect brands and retailers from all around the world and to make the world of wholesale a better and more sustainable place.


In our How To & Tips guide on this blog we want to give you the best possible advice for your business so you are ready for takeoff with the most important tips and advice. Today’s advice will be all about helpful tips to grow your business with e-mail marketing.

the power of e-mail marketing

If you want to be persuasive in your e-mail marketing, you need to get the tone right. The tone of your e-mails should be friendly and helpful, not pushy or sales-y. Think about how you would like to be treated if you were on the receiving end of an e-mail marketing campaign, and use that as a guide for how you write and design your own e-mails.

In addition to using a friendly tone, it’s important to be clear and concise in your e-mails. Don’t try to stuff too much information into one e-mail – it will only overwhelm your readers. Stick to one main point per e-mail, and make sure that point is conveyed clearly and effectively.

By following these tips, you can ensure that your e-mail marketing is both persuasive and enjoyable to read. So put yourself in your recipients’ shoes, and craft some e-mails that they’ll actually want to open – and maybe even act on.

Why you should start using e-mail marketing

There are plenty of reasons to start using e-mail marketing for your business. For one, it’s a great way to reach a large audience with your marketing message. You can also segment your e-mail list to send targeted messages to specific groups of people, and you can track the results of your e-mail campaigns to see how effective they are.

Additionally, e-mail marketing is relatively inexpensive compared to other marketing channels like paid advertising or direct mail. And if done correctly, e-mail marketing can be highly effective in driving sales and leads for your business.

So if you’re not already using e-mail marketing, now is the time to start!

How to get started with e-mail marketing

If you’re new to e-mail marketing, it can be tough to know where to start. Here are some tips to get you started on the right foot.

1. First, you need to build a list of subscribers. You can do this by buying lists of leads or generating your own list through sign-ups on your website or blog.

2. Once you have your list of subscribers, it’s time to start creating content. Your content should be timely, relevant, and engaging.

3. Finally, you need to send your e-mails out regularly. Once a week is a good frequency to start with. As you build up more content, you can increase the frequency if you’d like.

Following these simple tips, you’ll be well on your way to success with e-mail marketing!

What are the benefits of e-mail marketing

Some benefits of e-mail marketing include the ability to reach a large audience with a relatively low investment, the ability to track responses and measure results, and the ability to target specific audiences. Additionally, e-mail marketing can be an effective tool for building relationships with customers and fostering loyalty

How to write an effective marketing campaign

Assuming you already have a database of potential customers to email, follow these steps to create an effective e-mail marketing campaign:

1) Keep your emails short and sweet. No one wants to read a novel in their inbox. Get to the point quickly and efficiently.

2) Use strong subject lines. This is your chance to make a great first impression and get recipients to actually open your email.

3) Personalize your emails as much as possible. Recipients are more likely to engage with an email that feels like it was written just for them.

4) Include a call-to-action. What do you want recipients to do after reading your email? Make it easy for them to take the next step with a clear and concise call-to-action.

5) Timing is everything. Make sure you send your emails at a time when recipients are likely to be checking their inboxes. Avoid sending late night or early morning emails, as people are less likely to see them.

6) Always test before hitting send. Sending out a mass email without testing first is a recipe for disaster. Test your email on different devices and with different email providers to make sure it looks good and functions properly before sending it to your entire list.

7) Pay attention to your metrics. Be sure to track how many people open and click through your email so you can gauge its effectiveness. If you see that your open rates are low or that people aren’t clicking through, make changes accordingly and continue testing until you find what works best for your audience.

E-mail marketing tips to follow

If you’re like most people, you probably get a lot of email. And, if you’re like most people, a lot of that email is probably unwanted. So how can you make sure that your emails are ones that people actually want to receive? Here are a few tips:

1) Keep it brief – People are more likely to read and respond to a short, concise email than one that’s long and rambling.

2) Get to the point – State your purpose up front so that recipients know what they’re getting into.

3) Be personal – Add a personal touch by addressing the recipient by name and using language that’s friendly and relatable.

4) Offer value – What can you provide that would be of interest or use to your recipients? Think about what would make you open and respond to an email.

5) Be creative – Don’t be afraid to experiment with format, visuals, and tone to create an email that’s eye-catching and attention-grabbing.

By following these tips, you can ensure that your emails will be ones that people actually want to receive!

e-mail marketing is a strong tool

If you’re looking to grow your business, e-mail marketing can be a powerful tool. With the right approach, you can reach a large audience and promote your products or services in a way that encourages customers to buy. By taking the time to craft a strong e-mail marketing strategy, you can reap the rewards of a successful campaign.

Even if there are times when wholesaling seems more difficult, it’s still important to be visible and tell the shops about your great products. Maybe you got some ideas from this article and found inspiration on how to make your ads on FAIRLING interesting.

If this was an old hat for you, you are probably searching for some resellers for your products. We would love to help you find those. Just book a free demo call and we will be very happy to talk with you about your possibilities or answer your questions!

You are a unique brand and want to learn more about wholesale and reach out to potential shops? 

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