How-to & Tips
How do I use Instagram to present my products and my brand? How do I set the right prices for my products?
Questions like this and many more will be answered in the category “How-to & Tips”. Here we offer you guides, helpful content, tips and experiences about how to do wholesale and what you could do to improve your brand for the local retail market.
If you have any questions don’t hesitate to write us an email via support@fairling.com.
There are plenty of reasons to start using e-mail marketing for your business. For one, it’s a great way to reach a large audience with your marketing message. You can also segment your e-mail list to send targeted messages to specific groups of people, and you can track the results of your e-mail campaigns to see how effective they are. Keep on reading to learn more about some helpful e-mail marketing tips.
Packaging can be found everywhere in our everyday lives. We constantly encounter packaged products, for example during sales or transport – packaging is always part of the product. Licensing your packaging material is mandatory as a business. In this article you will find some helpful information about packaging materials, the licensing, the different laws & more.
There are many important holidays for businesses, varying for each country. In this article we want to talk a little more about what holidays and special dates are especially important in Germany and will walk you through our roadmap of the ultimate holidays and when you should start with your business preparations.
There are many holiday seasons that are an intense time for brands and makers. While customers start to shop for holiday specific products during the holiday season, brands and makers have to start their preparations at least three months prior to that. How can you as a brand fully prepare for successful wholesaling during the holiday season? Read our 8 golden rules in this article.
Brands must offer their target group consistency and continuity in order to retain their loyalty in the long term. For this to succeed, the brand must first be positioned. Where does the brand stand in the market and who is its target group? In this article we will give you some helpful tips to define the ideal target group for your brand.
The demand for sustainable packaging options in various business sectors is growing every year. There are many ways to make the packaging for your brand more or even completely sustainable. In this article we will present 9 sustainable packaging alternatives for your brand.
An ideal product catalogue that showcases your brand is mandatory in the world of wholesale – even more so in the digital world. In this guide we will give you all the important know-how about creating the perfect product catalogue for your brand.
Our sister platform Findeling has launched “Shop Local Day” a few years ago. This way, our beloved and amazing independent stores can be supported. In this article, you’ll learn how you as a brand can benefit from the entire network and Shop Local Day.
This article will help you to understand the different stages of the wholesale funnel better. Especially, when you want to create advertisements along the funnel, you will find great inspiration here.