Saving energy is more important than ever. The rising energy costs are understandably a big stress factor for many businesses. In this article we are talking in depth about how you as a business can save energy in the electricity, heating and air conditioning sectors to avoid high costs.

There are plenty of reasons to start using e-mail marketing for your business. For one, it’s a great way to reach a large audience with your marketing message. You can also segment your e-mail list to send targeted messages to specific groups of people, and you can track the results of your e-mail campaigns to see how effective they are. Keep on reading to learn more about some helpful e-mail marketing tips.

Packaging can be found everywhere in our everyday lives. We constantly encounter packaged products, for example during sales or transport – packaging is always part of the product. Licensing your packaging material is mandatory as a business. In this article you will find some helpful information about packaging materials, the licensing, the different laws & more.

There are many important holidays for businesses, varying for each country. In this article we want to talk a little more about what holidays and special dates are especially important in Germany and will walk you through our roadmap of the ultimate holidays and when you should start with your business preparations.

There are many holiday seasons that are an intense time for brands and makers. While customers start to shop for holiday specific products during the holiday season, brands and makers have to start their preparations at least three months prior to that. How can you as a brand fully prepare for successful wholesaling during the holiday season? Read our 8 golden rules in this article.

Brands must offer their target group consistency and continuity in order to retain their loyalty in the long term. For this to succeed, the brand must first be positioned. Where does the brand stand in the market and who is its target group? In this article we will give you some helpful tips to define the ideal target group for your brand.

The demand for sustainable packaging options in various business sectors is growing every year. There are many ways to make the packaging for your brand more or even completely sustainable. In this article we will present 9 sustainable packaging alternatives for your brand.