Paper & Tea is a thriving brand that made it their mission to enrich people’s lives with tea. Because for them, tea is much more than just a drink. It is a medium of human encounter.
BRACENET works with us on FAIRLING since April, 2022. Their concept, to save the oceans and create unique jewelry upcycled from old fishing ghost-nets from the oceans, is growing every year. So far, they have already received seven requests from interested retailers. The love story between BRACENET and unique retailers was a full success. Through FAIRLING, BRACENET has been able to find long-lasting partnerships.
There are plenty of reasons to start using e-mail marketing for your business. For one, it’s a great way to reach a large audience with your marketing message. You can also segment your e-mail list to send targeted messages to specific groups of people, and you can track the results of your e-mail campaigns to see how effective they are. Keep on reading to learn more about some helpful e-mail marketing tips.
Packaging can be found everywhere in our everyday lives. We constantly encounter packaged products, for example during sales or transport – packaging is always part of the product. Licensing your packaging material is mandatory as a business. In this article you will find some helpful information about packaging materials, the licensing, the different laws & more.
Krayna works with us on FAIRLING since March, 2022. With their vegan and cruelty free cosmetics Krayna wants to set a statement that should ideally be the norm for the rest of the cosmetics industry as well. So far, they have already received two requests from interested retailers. The love story between Krayna and unique retailers was a full success. Through FAIRLING Krayna has been able to find long-lasting partnerships.
There are many important holidays for businesses, varying for each country. In this article we want to talk a little more about what holidays and special dates are especially important in Germany and will walk you through our roadmap of the ultimate holidays and when you should start with your business preparations.
There are many holiday seasons that are an intense time for brands and makers. While customers start to shop for holiday specific products during the holiday season, brands and makers have to start their preparations at least three months prior to that. How can you as a brand fully prepare for successful wholesaling during the holiday season? Read our 8 golden rules in this article.
Brands must offer their target group consistency and continuity in order to retain their loyalty in the long term. For this to succeed, the brand must first be positioned. Where does the brand stand in the market and who is its target group? In this article we will give you some helpful tips to define the ideal target group for your brand.
Tayf is an active member in our FAIRLING network since December, 2021. With their organic and fair produced cotton blankets and towels they have received over 9 requests from interested retailers who wanted to sell a comfortable piece of Tayf’s items in their local stores. The love story between Tayf and the unique retailers was a full success. Through FAIRLING, Tayf has been able to form long-lasting partnerships that still last to this date.
The demand for sustainable packaging options in various business sectors is growing every year. There are many ways to make the packaging for your brand more or even completely sustainable. In this article we will present 9 sustainable packaging alternatives for your brand.